Last Updated: 25 October 2025

Crack On Systems Ltd (“we”, “us”, “our”), trading as Crack On 247, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, services, and products.

We comply with applicable UK privacy laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Crack On 247
Trading name: Crack On 247
Email: [email protected]

We provide AI-powered call-handling and appointment-booking services for tradespeople and small service businesses.

2. Data We Collect

We may collect and process the following types of personal data:

A) Information You Provide

Name

Business name

Email address

Phone number

Payment details (via our secure payment provider)

Calendar integration details

Messages submitted through contact forms

Call instructions / FAQs for your business

B) Information Collected From Call Handling

Caller name

Caller phone number

Call audio and/or text summaries

Appointment information

Notes or details provided during calls

C) Technical Data

IP address

Device and browser information

Cookie data

Website usage data

3. How We Use Your Data

We process your personal data for the following purposes:

To provide our AI receptionist and call-handling services

To send call summaries, appointment bookings, and messages

To manage billing and subscriptions

To improve our website and services

To provide customer support

To communicate about service changes, updates, or marketing (where consent has been given)

To comply with legal or regulatory obligations

4. Legal Basis for Processing

We rely on one or more of the following lawful bases:

Contract – to provide the services you have purchased

Consent – for optional marketing communications

Legitimate Interest – service improvement, fraud prevention

Legal Obligation – regulatory compliance

5. How We Store & Protect Data

We take appropriate security measures to protect your data, including:

Secure data hosting

Access controls

Encryption (where applicable)

Regular security assessments

Data is stored within the UK or EEA where possible.
Where data is transferred outside the UK/EEA, we use appropriate safeguards (e.g. Standard Contractual Clauses).

6. How Long We Keep Data

We retain personal data only as long as necessary:

Customer account data — while service is active + up to 6 years

Call and message data — typically 90 days unless otherwise agreed

Financial records — minimum 6 years (legal requirement)

After this period, data will be securely deleted or anonymised.

7. Sharing Your Data

We may share personal data with:

Service providers (e.g., hosting, payment processors, AI processing partners)

Calendar / booking integrations

Customer communication platforms (SMS/email)

Regulatory bodies when required by law

We do not sell your data to third parties.

Where partners are outside the UK/EEA, we implement data protection safeguards.

8. Third-Party Integrations

Our service may integrate with third-party platforms such as:

Google Calendar

Outlook Calendar

Telephony providers

Payment processors

Use of these services is governed by their own privacy policies.

9. Cookies

We use cookies and similar technologies to:

Improve website performance

Understand usage

Personalise content

You can manage cookie preferences in your browser settings.

10. Your Rights

Under UK GDPR, you have the right to:

Access your data

Correct inaccurate data

Request deletion (in certain circumstances)

Restrict or object to processing

Data portability

Withdraw consent at any time (for marketing)

To exercise these rights, contact:
[email protected]

We may require ID verification for security.

11. Marketing Communications

We will only send marketing emails or messages where you have given consent, or where there is a legitimate interest.

You can unsubscribe at any time.

12. Children’s Data

Our services are not intended for individuals under 18.
We do not knowingly collect children’s data.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website.

14. Contact Us

If you have questions about this Privacy Policy or your data, contact:

Data Protection Contact
Crack On Systems Ltd
Email: [email protected]

For data protection matters specifically, please contact our Data Protection Officer. For complaints about data processing, you may also contact the ICO directly at:  https://ico.org.uk/.